It comes with best practices, hints, guides, and critical solutions on product management. The person behind this book is Steven Haines. He is one of the field experts that has more than 10 books on the same topics. He is also a well-known individual due to his career as a founder of a global training and advisory service firm named Sequent Learning Networks in New York City.
He is a professional and practitioner as a product manager. For a practitioner that is thriving to be a high-end and powerful product manager.
It is a book that will help and guide them to find more information on the field. The book was released in October under Mcgraw-hill Publishing. It was written by Steven Haines and is now available in many formats. It is a copious book that weighs about 3. The second edition was revised and changed for a couple of contents.
So, the inside is more detailed and filled with examples. To cover a lot of aspects in the book, 5 different modules highlight progress. The first module takes care of explaining the foundation of product management. The second one covers some information on developing insight, driving strategies, and focus. After that, the fourth part will take part and talk about post-launch management.
When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource. Advance in your product management career and create innovative products that customers love! Regardless of industry …. This book is a comprehensive and practical guide to the core skills, activities, and behaviors that ….
Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every …. Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in ….
Skip to main content. Start your free trial. Book description Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: Choose and justify which products to build Plan for their profitable creation and deployment Develop and launch them Manage them once they enter the market Gracefully retire them and replace them with new products Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management.
Table of contents Product information. Question 1: What Is a Product?
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